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GRAMSCI AND MEDIA LITERACY IBD

LEXINGTON BOOKS
02 / 2023
9781793619877
Inglés

Sinopsis

Gramsci and Media Literacy: Critically Thinking about TV and the Movies offers a series of contemporary media analyses that use Antonio Gramsci&rsquo,s theory of hegemony to explore how dominant ideologies in media delivery, historical storytelling, and gender in today&rsquo,s mass media environment become the commonsense viewpoints that maintain power structures in civil society. Through a media literacy approach, case studies of ideological delivery through television and film illustrate why Gramscian media theory serves as a valuable tool for revealing the many ways hegemonic thought operates in the media sphere and in everyday life, and they offer hope for counterhegemonic understandings.

PVP
51,69