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INTEGRATED MARKETING COMMUNICATIONS IN RISK AND CRISIS CONTE IBD

LEXINGTON BOOKS
08 / 2022
9781793618795
Inglés

Sinopsis

Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC, the culture centered approach to communicating with multiple publics, and applies the IDEA Model for effective message construction. Case studies illustrate cultural approaches, along with an ethical framework for communication.

PVP
53,90