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INTEGRATED MARKETING COMMUNICATIONS IN RISK AND CRISIS CONTE IBD

LEXINGTON BOOKS
03 / 2021
9781793618771
Inglés

Sinopsis

Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC, the culture centered approach to communicating with multiple publics, and applies the IDEA Model for effective message construction. Case studies illustrate cultural approaches, along with an ethical framework for communication.

PVP
134,88