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CONSUMER DECISION-MAKING, ANALYTICS AND AI IBD

ROUTLEDGE
06 / 2025
9781032830445
Inglés

Sinopsis

Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. Itáis a seminal work on a complex but urgent issue in social and behavioural science.

PVP
268,47