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BRANDING- HOW TO DETERMINE YOUR BRAND AND CHANNEL YOUR MARKE IBD

VDM VERLAG DR. MUELLER E.K.
06 / 2007
9783836416740
Inglés

Sinopsis

With limited advertising and marketing budgets and an over communicatedworld, finding a niche or a unique differentiator for a university has becomecrucial. This statement will be supported by the research from Jack Trout andAl Ries in their many books on 'Positioning'. In addition, some journal articlesand textbooks by Phil Kotler, D. Akers, and others support the need fordifferentiating your product or service. Finally, some research on the limitedand decreasing state funding going to universities, administrators are findingways to become more efficient and effective, sometimes by streamlining theirprogram offerings etc.

PVP
72,69