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YOU ARE AN IP COMPANY IBD

ETHOS COLLECTIVE
10 / 2024
9781636803234
Inglés

Sinopsis

A New Book from theáWall Street JournaláandáUSA TodayáBestselling AuthorThe Most Valuable Companies in the World Leverage a Powerful Secret. Do you?Taylor Swift isnâÇÖt a singer, songwriter, or entertainer. SheâÇÖs an IP Company-filing over 300 trademarks (and counting), including The Tortured Poets Department, Swiftites, Tayplay, and even her catâÇÖs names-Meredith and Olivia Swift.áTaylor Swift doesnâÇÖt protect her IP because sheâÇÖs a big star. SheâÇÖs a big star because she protects her IP.Play-Doh also takes its IP seriously, protecting the scent of its modeling compound with the proprietary description, 'Sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough.' Even The Coca-Cola Company knows its value is found in its trade secret, not the carbonated beverage it bottles.YouâÇÖre not that different.áBut sadly, most entrepreneurs donâÇÖt think they have any intellectual property.áTruth is, they just donâÇÖt know how to find it. The few who do, donâÇÖt know how to protect it. Over 90% of your companyâÇÖs value is linked to your IP. Unless you value your IP, your clients, competitors, and collaborators wonâÇÖt truly value you.Kary Oberbrunner,áentrepreneur and inventor of Instant IPâäó, andáKatherine Rubino, a Partner at Caldwell, the fastest-growing IP law firm in America for more than four years in a row, team up to offer a proven guide for identifying your ideas and protecting them the fastest, easiest, and most effective way possible.Get ready to discover:Why you should notápromoteáyour IP until you firstáprotectáyour IPWhich IP protection strategy makes sense for your unique circumstancesYour Ideas are Valuable. Start Protecting Them Today.

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