Portada

THE SOCIAL LICENSE IBD

PALGRAVE MACMILLAN
08 / 2014
9781349475346
Inglés

Sinopsis

Aádistinctive and direct guide to legitimacy in business, focusing on the new benchmark of aáâÇÖSocial License to OperateâÇÖ. Featuring case studies ofáwhat is and isnâÇÖt working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR. á

PVP
48,26