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INNOVATION, STARTUPS AND INTELLECTUAL PROPERTY MANAGEMENT IBD

SPRINGER
07 / 2018
9783319855165
Inglés

Sinopsis

This book identifies the potential of intellectual property as a competitive asset for Latin American firms. The authors employ a cognitive approach that involves identifying why small firms are reluctant to register patents, resorting rather to alternative IP competitive strategies. This, in turn, results in the undercapitalization of intellectual assets, thus creating hurdles for the development of capital venture markets. Using new data gathered from highly innovative SMEs in Latin America and the Caribbean, the authors bring a fresh cognitive approach towards understanding the institutional role of intellectual property, and outline various new policy recommendations.á

PVP
172,81