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GREENWASHING SPORT IBD

ROUTLEDGE
07 / 2017
9781138962750
Inglés

Sinopsis

Professional sportsápromote their green credentials and yet remain complicit in our global environmental crisisSports areáresponsible for significant carbon footprints through stadium construction and energy use, player and spectator travel, and media coverage. The impact of sports on climate change is further compounded by sponsorship deals with the gas and petroleum industries-imbuing those extractive corporations with a positive image by embedding them within the everyday pleasure of sport.áToby Miller argues that sucháactivities amount to 'greenwashing'. Scrutinizing motor racing, association football, and the Olympics,áMiller weighs up their environmental policies, their rhetoric of conservation and sustainability, and their green credentials. The book concludes with the role ofágreen citizenship and organic fan activism in promoting pro-environmental sports.This is a must-read for students and researchers in media, communications, sociology,ácultural studies, and environmental studies.

PVP
65,58