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CHINESE BUSINESS IBD

ROUTLEDGE
06 / 2017
9781138918252
Inglés

Sinopsis

Authored by an academic expert on China, this new edition of Chinese Business moves beyond the traditional narrative to provide a thorough and accessible introduction to Chinese business. Simplistic and stereotyping accounts of cultural differences are rejected in favour of a text that includes Chinese traditions, culture and philosophy. Retaining the broad-ranging, informative style of the first edition, this text has been updated to include discussion of new topics such as internet business and innovation strategies.

PVP
78,21