Portada

CMO TO CRO IBD

LIONCREST PUBLISHING
05 / 2021
9781544517803
Inglés

Sinopsis

As your companyâÇÖs chief marketing officer, youâÇÖre responsible for your organizationâÇÖs growth and reputation-but you donâÇÖt have enough control.áYour organization works in departmental silos, functional leaders pushing their own solutions and feeling satisfied with functional KPIs. But the kind of exponential growth that creates unstoppable momentum requires your customer-facing departments to fight for the customer instead of their own departmental wins.áYouâÇÖre not the only one who notices-but you are the only one in the perfect position to do something about it.áDiscover how to reach your potential and stand out as more than a marketing professional. In CMO to CRO, industry experts Brandi Starr, Mike Geller, and Rolly Keenan show you how to bring revenue to the forefront and make every teamâÇÖs number one objective a seamless customer experience. YouâÇÖll learn how to create consistency by reorganizing your business, following the customer, prioritizing revenue, and using CX technology to succeed where your competition fails.This book presents a revolutionary approach to not only unite the silos but position you as an innovative leader and finally uncover what CX is really about: revenue growth.

PVP
14,18