Portada

UNCOVER THE HIDDEN POWER OF TELEVISION PROGRAMMING IBD

SAGE PUBLICATIONS, INC
08 / 1999
9780761915829
Inglés

Sinopsis

Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm?s advertising money work harder and smarter.

PVP
132,60