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CONNECTING WITH CUSTOMERS IBD

MARC MANCINI
MARC MANCINI SEMINARS AND CONS
09 / 2016
9781949667042
Inglés

Sinopsis

Thinking about a career in travel? Or perhaps youâÇÖre already a travel professional, but would like to polish your sales and service skills. Maybe youâÇÖre a student in a travel training program who wants a preview of how to do your job right.áNo matter your goals, Connecting with Customers: How to Sell, Service, and Market the Travel Product will help you get there.áConnecting with Customers features several unique elements:·ááááááIt compares sales and service excellence practices in the travel and hospitality industry with more familiar examples from other fields.·ááááááBecause it was written as a textbook-workbook, it features all sorts of thought-provoking application activities, diagnostic self-assessments and other dozens of other elements that turn it an interactive experience.·ááááááItâÇÖs written in a style thatâÇÖs casual, accessible and a pleasure to read.Through interactive exercises, vivid examples and engaging prose, author Marc Mancini provides you with practical and powerful strategies to satisfy the travel needs of todayâÇÖs consumers. YouâÇÖll learn how to:·ááááááAdapt the six fundamental steps of sales to the travel environment·ááááááReveal the seven secrets of great customer counseling·ááááááImplement 15 best practices used by the worldâÇÖs most acclaimed service providers and that can be applied to the travel and hospitality industry·ááááááApply the six major phases of the marketing cycle·ááááááCreate a results-driven marketing plan·ááááááDecide which types and aspects of e-commerce will help you sell better·ááááááServe the needs of niche markets, corporate travels, group departures and moreConnecting with Customers will help you achieve a deeper understanding of not only what sales, service and marketing practices the travel and hospitality business shares with other industries, but also how it differs from them in fundamental ways.

PVP
73,91€