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MARKETING THE ARTS IBD

ROWMAN & LITTLEFIELD PUBLISHER
05 / 2020
9781538128954
Inglés

Sinopsis

Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches&mdash,by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.

PVP
61,64