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WINNING IN SERVICE MARKETS IBD

WSPC (US)
12 / 2016
9781944659042
Inglés

Sinopsis

Winning in Service Markets: Success through People, Technology, and Strategyáis the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical,áWinning in Service Marketsábridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

PVP
119,94