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A PRACTIONER?S GUIDE TO PUBLIC RELATIONS RESEARCH, MEASUREME IBD

BUSINESS EXPERT PRESS
07 / 2010
9781606491010
Inglés

Sinopsis

This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

PVP
24,24