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MANAGING INTERNATIONAL BUSINESS IBD

MICHAEL WYNN-WILLIAMS
04 / 2023
9781916540293
Inglés

Sinopsis

Managing International Business is unique in offering an academic textbook that is accessible to students and professionals in all corners of the world. It is a comprehensive guide to the chaotic, confusing and downright exciting world of doing business around the globe. Based on the authorâÇÖs years of experience and academic training, the book provides a refreshing new perspective on the challenges facing the manager of the future. It will appeal to all those who deal with the opportunities tossed into their laps by a restless world of innovation and commerce. If international business is a journey into the unknown then this book provides the map. It has a number of unique features:·ááááááááA common-sense perspective that puts academic theory into the real world of business·ááááááááOriginal case studies from around the world·ááááááááMyth busting articles to correct misconceptions·ááááááááResearch project suggestions·ááááááááMultiple choice questions to check progress·ááááááááTeaching materials available on requestThis book is as much at home on the desk of a student as it is on the bedside table of a seasoned professional. It will immediately prove itself to be an invaluable resource.Teaching materials are freely available on request for students, tutors and professionals and via this link: https://1drv.ms/f/s!AmPkcAb3h0tsgb5BKShl6iCn6Y8o-A?e=xcUHOP

PVP
36,51