Portada

CONSUMER EXPECTATIONS IBD

CAMBRIDGE UNIVERSITY PRESS
02 / 2019
9780521181136
Inglés

Sinopsis

Richard Curtin has directed the University of Michigan?s consumer sentiment surveys for more than four decades. His analyses of recent trends in consumer expectations are regularly covered in the worldwide press. In this book, Curtin presents a new theory of expectations, consistent with both micro data observations and macro environment.

PVP
65,97