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THE COMPELLING COMMUNICATOR IBD

EDITORIAL DESCONOCIDA
12 / 2016
9780998237312
Inglés

Sinopsis

You attend numerous presentations and meetings a year&mdash,filled with the typical dense and disorganized PowerPoint decks&mdash,and leave most of them thinking, &ldquo,Well, that&rsquo,s an hour of my life I&rsquo,ll never get back.&rdquo, But out of this sea of mediocrity, a rare few rise up, captivating you and driving you to action. What makes these few so special? Despite what most people think, it&rsquo,s not because they were delivered well. It&rsquo,s because they were crafted in a way that deeply aligned with how your brain wants to consume information. The presentations that failed did so precisely because they violated the largely unknown &ldquo,natural laws&rdquo, that govern how people actually learn. In The Compelling Communicator, you will learn a proven process for designing presentations that touch your audience in a highly impactful way, motivating them to take your desired action by: Building around a small number of powerful ideas Keeping content within the audience&rsquo,s &ldquo,brain bandwidth&rdquo, Developing logical narrative structure Anchoring communication in the listener&rsquo,s priorities Creating &ldquo,mind-sticky&rdquo, storytelling and visuals Crafting handouts that allow your presentation to live on after the handshakes Filled with examples of exceptional&mdash,and not so exceptional&mdash,presentations, along with clear explanations of why they do and don&rsquo,t work, this comprehensive guidebook provides every tool you need to become a standout presenter whose message is certain to leave a powerful, lasting impression.

PVP
12,76