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WHAT?S YOUR BIO STRATEGY? IBD

JOHN CUMBERS / KARL SCHMIEDER
PULP BIO BOOKS
11 / 2017
9780999313619
Inglés

Sinopsis

NAMED ONE OF LABIOTECHâÇÖS TOP 50 BIOTECH BOOKS OF ALL TIME and TOP 10 BIOTECH BOOKS.The last 50 years have been dominated by microprocessors and information technology. The next 50 will be defined by engineered living systems.Consumer packaged goods, energy, food, healthcare, and materials industries are being transformed by the digitization of biology, gene editing tools, and synthetic biology - the rapidly developing field of engineering biology.WhatâÇÖs Your Bio Strategy? is a collection of interviews with the innovators like George Church (Harvard University), Andras Forgacs (Modern Meadow), Jason Kelly (Ginkgo Bioworks), Andrew Hessel (Autodesk), Suzanne Lee (Biofabricate), Pamela Silver (Harvard University), and J. Craig Venter describing the massive advances making biology easy and accessible.áWhat tools and technologies are driving bio-fabrication, gene editing and synthetic biology? What industries are being disrupted today? How must your business prepare for engineered biology?áWhatâÇÖs Your Bio Strategy? includes a framework for incorporating engineered biology into your business. It is an excellent companion for strategic planners and executives who need to plan product development strategies.John Cumbers Ph.D., is the founder of SynBioBeta, the activity hub for synthetic biology startup companies, industry, and investors. Karl Schmieder M.S./M.F.A., is the founder of messagingLAB, a strategic marketing firm that works with life science leaders.PRAISE for WhatâÇÖs Your Bio Strategy?'We humans take much for granted, especially when we experience the benefits of science and technology without recognizing the massive improvement to our lives. There is nothing more important than life, and the ability to engineer biology is progressing to the point where the improvements will change life for the better-even more than they have already. Let Cumbers and Schmieder share the future of biotechnology-and life-now.'- Anthony Iannarino, best-selling author, The Only Sales Guide YouâÇÖll Ever Need and The Lost Art of Closing'TodayâÇÖs revolutionary advances in biotechnology often feel more like science fiction then the real science they are. In WhatâÇÖs Your Bio Strategy? Cumbers and Schmieder pull back the curtain on the biotechnologies being developed today and provide a framework to help businesses and individuals alike understand the implications and incorporate biotechnology into their work.'- Jamie Metzl, author, Eternal Sonata and Genesis Code'Biotech can be pretty intimidating subject to newcomers. âÇÖWhatâÇÖs Your Bio StrategyâÇÖ is a great place to start learning about what the science is enabling, and where itâÇÖs heading.'- Luke Timmerman, founder and editor, Timmerman Report, author, 'Hood: Trailblazer of the Genomics Age''With the title, WhatâÇÖs Your Bio Strategy? you might believe this book only applies to biopharmaceutical companies. But youâÇÖd be wrong. Reading CumbersâÇÖ and SchmiederâÇÖs interviews of 25 innovators, you real

PVP
16,68€