Portada

VANGUARD IBD

FOLIO28 LLC
09 / 2017
9780991522057
Inglés

Sinopsis

Why Vanguard? According to the Oxford University Press, a vanguard is, &ldquo,A group of people leading the way in new developments or ideas: the experimental spirit of the modernist vanguard&rdquo, or &ldquo,a position at the forefront of new developments or ideas.&rdquo,Walgreens, A&P, Sears, JCPenney, Kroger, Safeway, Radio Shack. The names read like a who&rsquo,s who of American retail. Along with their contemporaries, they were entrepreneurs and innovators who created the template for today&rsquo,s Private Brand. They created brands that stretched well beyond the confines of grocery to include virtually every retail channel and category. The brands that their teams created &ndash, are the Vanguard of branding in America.This book is a photographic journey through time of private brands. Vanguard reveals the power of great design and celebrates the innovation and leadership. These are the vintageáoriginals.

PVP
50,00